Network Solutions/Verisign –Design and Integration

Overview : VeriSign, Inc. is the leading provider of trusted infrastructure services to web sites, enterprises, electronic commerce service providers and individuals. The company's domain name, digital certificate and payment services provide the critical web identity, authentication and transaction infrastructure that online businesses require to conduct secure e-commerce and communications. VeriSign's services are available through its Web site or through its direct sales force and reseller partners around the world.

DDGlobal is engaged in a complete redesign of the VeriSign/Network Solutions Web properties. Presently, VeriSign maintains a conglomerate of eight separate Web sites that offer everything from domain names, packaged Web sites and hosting services to security certificates. 

Business Challenge : The Network Solutions storefront offers many of these products, but in some cases, forces the user to other VeriSign sites for fulfillment of the products and services. 

DDGlobal has been tasked with redesigning a new storefront Web site that will offer an improved customer experience and eliminate the disjointed experience presently encountered by end users. The new storefront is scheduled to launch in July, 2001.

Business Solution : The initial scope of the project called for a two - phased effort that would offer a quick, tactical fix to the look and feel of the site and the secondary, or Strategic phase, would offer recommendations on content management, tracking and reporting and a competitive analysis. After the Strategy group completed the primary component of the phase, the content management analysis and recommendation, VeriSign placed the strategic phase on hold in order to concentrate resources on the tactical portion of the site redesign.

As the redesign has gotten further along, it has become apparent that significant focus group testing would have to be done in order for Network Solutions to determine whether or not an improved customer experience has been achieved. As a result, the Prototype phase was initiated as an alternative to continuing further strategic recommendations. 

In this phase, DDGlobal's design group is producing and hosting a clickable prototype that VeriSign will use to gauge the success of the usability redesign. Findings from this phase are folded into the redesign in order to maximize the impact of the new site architecture.  

 

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