Lizzie Grubman Public Relations

Overview: LGPSPR is one of the most prominent public relations firms in New York City , with additional offices in Miami and Los Angeles . LGPSPR is the result of a merger of two top names in the entertainment public relations business, Lizzie Grubman and Peggy Siegal. LGPSPR works with prestigious, high profile clients, on both an ongoing and special events basis, to generate publicity in quality media outlets. LGPSPR's client list includes Sony Music, AOL, Loud Records, Moomba, Pamela Dennis, The Rocky Horror Show, and Jay-Z and Roc-A-Fella Records, to name a few.

Business Challenge: The merger of Grubman and Siegal and a renewed focus on online services, created the need for a fresh look for the front-end of their web site to better reflect their cutting-edge philosophy and clientele and a back-end to support frequent updates to information regarding new events, clients, employment opportunities, and press releases.

Business Solution: DDGlobal's solution is a sophisticated, stylised design for the front-end and a custom Content Management System (CMS) that will give LGPSPR complete control over the content displayed on their site. The solution enables the LGPSPR administrator to do the following tasks from any web browser:

• Event Management
• Client Management
• Employment Opportunity Management
• Press Release Management
• Site Image Management (Changes the images on the right side of the site)
• Roll-Over Management (Changes the images on the homepage rollover buttons)
• User Management

Technical Solution: The technologies implemented include Active Server Pages, SQL Server, Visual Basic, VBScript, JavaScript, and custom COM+ components.

Benefits: The resulting LGPSPR site is fully scalable and extensible, and has increased response time between actual events and site coverage of events; reduced maintenance costs for site content; disseminated information regarding employment opportunities; and accepted press requests for information regarding clients or events.

 

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